Getting started.
"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."
- Mark Twain
Case Studies
Timely DM campaign yields high response rate.
The challenge:
The Medicare sales management team of a national health insurance company needed external support to meet the tight deadline on a major sales initiative. The initiative involved mailing two different year-end direct marketing pieces before the holidays. The internal marketing group could not meet the required schedule.
The solution:
Axia prioritized project tasks and tapped into their network of local partners to handle printing and mailing services. Axia managed the overall project, coordinated existing components, created new components, served as the liaison with the printer and mailing house, and tracked in-home delivery.
The result:
The sales team cut production time, met their deadlines and achieved favorable response rates that resulted in over 100 client-described "extremely qualified" leads.