Getting started.
"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."
- Mark Twain
Case Studies
Theatre achieves 10% boost in ticket sales.
The challenge:
One of the largest theatres in the county contacted Axia to tap into their creative and theater arts expertise to help boost second-year ticket sales for one of their new shows.
The solution:
After assessing the theatre's marketing activities, Axia adjusted some of the activities and introduced new promotions that more closely aligned with the company mission. The marketing focus was shifted from company attributes to customer benefits and from pure prospecting to the retention of existing customers.
The result:
The new marketing tactics achieved a 10% jump in ticket sales over the first 60-day window.