Getting started.
"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."
- Mark Twain
Case Studies
Research provides focus and ideas for leadership organization.
The challenge:
The regional affiliate of a national leadership organization was considering expanding their program offerings. They needed solid information to support long-range planning.
The solution:
Axia provided qualitative research by interviewing past program attendees and sponsors, as well as non-attendees and non-sponsors. Feedback showed that all participants greatly valued their leadership experience, although brand awareness and knowledge about the program was limited in both the broader business and general communities.
The result:
The organization adopted a new focus on building awareness in the community. They also looked to additional offerings, such as an alumni program to keep program graduates actively involved in the community.