Getting started.
"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."
- Mark Twain
Case Studies
Market research helps clarify non-profit's role in the community.
The challenge:
As part of their strategic planning process, a non-profit sponsor of musical performances wanted to gather input from their constituents and sponsors. Of particular interest was feedback from former sponsors and non-sponsors.
The solution:
Axia designed the research model and conducted the qualitative research.
The result:
The research yielded two key insights. It identified gaps in the community's musical offerings and provided direction for potential future roles for the organization in the community.