Getting started.
"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."
- Mark Twain
Case Studies
Law firm finds marketing success within their comfort zone.
The challenge:
A growing regional law firm realized they needed to market their firm more effectively, but as is typical with traditional professions, they were somewhat uncomfortable with the idea.
The solution:
After building an educational base, Axia defined a marketing strategy and a tactical plan that complemented the firm's identity and existing community activities. Foundational work included revamping the firm's website, creating new announcement templates, and increasing sponsorships and promotional efforts. Axia reviewed current advertising vehicles and recommended changes, and implemented systems to track results.
The result:
Having found a marketing style that's within their comfort zone, and by making sure all their communications are strategically coordinated, the firm's presence in the marketplace continues to be strengthened. The firm promotes a consistent, professional image and is well respected in the region. Local and regional marketing efforts are continually expanded, while advertising costs are held steady. The revamped website has also yielded a measurable increase in new traffic to the site.