Getting started.
"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."
- Mark Twain
Case Studies
Distributor uncovers missed opportunities to engage with customers.
The challenge:
Prior to embarking on a complex redesign of their company website, this regional hardware distributor wanted to clarify best practices and identify opportunities for improvement. They were also interested in more clearly conveying their brand and providing additional information on the site beyond transactional activities.
The solution:
Axia's assessment began with a review of the current pros and cons of the site, as well as an analysis of industry and Internet benchmarks. Axia defined an approach that would give the client a more customer-friendly site and clearly convey the company's essence. Our recommendations included instituting specific enhanced search capabilities, adding educational tools, and creating a seamless transition from the printed materials to the expanded electronic information on the site.
The result:
Research uncovered lost opportunities to engage with customers in more personal and customized ways. The ordering experience has been streamlined and improved. As a result of the feedback provided by Axia, ramp-up time and exploratory costs were reduced, and the company is now equipped to better serve their online customers.