Getting started.
"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."
- Mark Twain
Case Studies
Client interviews yield testimonials and customer service insights.
The challenge:
A personal coach wanted to gain insight into the experiences of her clients. Her goal for the qualitative research was to explore ways to grow and evolve her business. She also hoped to generate a range of testimonial quotes for use in future marketing communications.
The solution:
Axia conducted interviews to provide the coach with detailed client perspectives.
The result:
Based on the feedback, the coach made adjustments to her coaching approach. She incorporated the client quotes into web copy and in her monthly e-zine. She is now equipped to use more testimonial quotes in other marketing materials as well.