"I had been getting feedback from my clients informally, but I wanted to bring someone in to obtain more thorough observations. Axia brought a different, objective perspective, which brought it up a level in terms of professionalism and allowed me to hear things I wouldn't have heard otherwise. I felt very comfortable with having Wendy communicate with my clients directly, knowing that her interactions via email and phone would be both personable and professional.
When we met to review the results, Wendy was extremely helpful in several ways. First, she provided context and helped me understand what was at the heart of my clients' words. She also gave me suggestions for things I hadn't thought of, such as incorporating entire case studies in addition to standalone testimonial quotes. She's not afraid to challenge her clients, which is good-she makes you think. Her insights were extremely valuable, and the project turned out to be even more helpful than I had anticipated."